For a long time now, Facebook has continued to be the social media platform for small and large businesses alike. Businesses have used Facebook marketing to leverage their brand and increase exposure. But as easy as it may seem, marketing your business online is no mean task.
It requires hard work and a lot of dedication. So if you are ready to put in the hard work when it comes to Facebook advertising, here are 7 simple tips to get you started.
1. Don’t just post on business hours
It may seem obvious that posting on business hours will attract the most customers. However, posting on non-business hours like early morning or late evening can also add a lot of value to your social marketing campaign. Try and run your adverts during weekends and late evenings. You would be surprised at how much traffic they attract outside business hours.
In fact, some studies have shown that engagement is highest at 11pm and from 4am to 7am but many brands still continue to post during business hours. Remember though that factors such as the location of your fans and the age bracket will come into play when trying to figure out the best time to post on Facebook. Therefore it is important to get real data from Facebook Insights.
2. Make use of good graphics
Facebook users are very visual. Keeping that in mind, you have to come up with creative ways of incorporating images in your posts as that is a huge part of Facebook advertising. Instead of posting a link, choose a nice photo that illustrates the content of the blog and then include the link on the status update.
You can even hire a good graphic designer in Kenya to create amazing images for your brand and share them on social platforms. Remember that when people like your photos, they appear on the newsfeed and therefore your brand gets more exposure.
3. Take advantage of sponsored ads
Most people assume that sponsored posts are expensive, but the truth is that, it eventually gives back an attractive ROI if used appropriately. Sponsored posts are the best ways to ensure that any content you post reaches your fans. Not all the content you post reaches the people who have liked your page.
Most of it doesn’t appear on people’s newsfeed because it’s competing with other businesses on Facebook. If you have content that is compelling and you want to reach many of your clients, sponsored posts can be a great Facebook advertising tool.
4. Use Facebook to get feedback from your fans
Social media platforms should be used by businesses as a way of engaging with customers. For instance, before you launch a new product or service, you may want to ask your fans on Facebook what they think should be included or excluded from this new launch.
If your fans feel like you have taken their input seriously, then chances are that they will be interested in that product or service as soon as it is launched.
5. Make use of Facebook scheduling
Chances are that you will not have enough time to post on Facebook as frequently as it is required. But that’s no excuse to leave your page dormant until you get free time. You can always schedule posts on Facebook and make them appear at whatever date and time you wish.
Scheduling not only helps you to save time but also ensures that the posts are shared at optimal times.
6. Run a Facebook contest
Facebook contests can be a great way to engage your fans. You not only get people to join in the conversation, but also get to collect information from your fans like their email addresses which you can use whenever you want to run an email marketing campaign.
But it’s important to remember that Facebook contests can have their own fair share of challenges. Plan well if you want the contest to bring out the best in your brand.
7. Dedicate adequate amount of resources on Facebook advertising
Most people don’t appreciate the amount of hard work it takes to run a successful business on Facebook. First, you’ll need to consistently generate content so that people want to share and discuss your information online.
Secondly, you need someone to be able to interact with fans on a daily basis and funds to run the sponsored ads. Appreciating all these resources required is critical for Facebook advertising to become a success.
Need help with Facebook advertising?
There’s one more way to make Facebook a success for your brand. By getting in touch with our team, we will help you get more exposure, engage your fans better and ultimately grow your business. The best part is that you’ll be learning a lot about your customers in the process and gaining lots of exposure.
