Search Engine Optimization is popularly known as SEO. But what exactly is search engine optimization? While you are online trying to bring visitors to your website to at least see your products or services that you are offering, you must have come across the term SEO. Many companies and organizations have invested heavily on SEO as an internet marketing strategy.
With the jargon around it, most people would ignore this as they dismiss it as a very complicated subject that only the tech savvy people would understand. However, truth is that SEO is not a complicated concept that the layman would not grasp.
Simple Scenario Explaining Search Engine Optimization
Let’s say Mike, a guy in Kenya wants to buy his first car, but has no idea where to start. In our world today, we always turn to the internet in case we are stuck and we need to find a solution to a problem. Therefore, it is very likely that mike would go to the internet through either his phone or computer.
Google and Bing are known as search engines. Search engines basically help people to look for information on the internet. There are very many different search engines, but the most popular ones are Google, Bing and Yahoo Search.
Google being the most popular of the three, we will assume that Mike typed google.com in his browser and landed on the site. He then needs to type in what he really wants to know and Google will hand him a bunch of results.
Therefore, mike will type “buy a car in Kenya” on Google.com and he will wait for Google to display the results of the inquiry he just made. There will probably be millions of results arranged in pages. Each page has around ten different web pages that have information about buying a car in Kenya.
According to Google, the search engine, the result that comes out top is usually has the most relevant information. There are high chances that Mike will click on this first result and if he gets the information that he wanted he will stay and might potentially buy the car from the company/website.
If Mike feels that the information provided is still not enough, he will look at the second result or the third and the others down the line. Rarely will he go to the second page to find info, but all the best results will be displayed on the second page.
It is not by chance that a particular web page appears number one on the results from the search engines. SEO is an internet marketing strategy that ensures that particular web pages appear among the top results for various queries that Mike or others would search for online.
Why does your Website need SEO?
It is very important to have a website in this competitive world. However, simply having a website is not enough. It is important that you market your website online to ensure that you have visitors to your websites.
Your website having visitors will mean that you have a chance to showcase your products to the visitors and having the chance to convert the visitors into buyers. Your website is like your office online. If you have visitors walking into your office, you have a better chance of converting them into buying customers compared to when you have to go out and source for the customers.
The best SEO strategies will ensure that you drive quality leads to your website which is what any company needs. Lead generation through the best SEO strategies will ensure that work is reduced to a great extent and gives the sales people an easier task to convert the visitors into buyers even when your sales are mostly offline.
The Technical Jargon with SEO
Well, this is not important if you are not so much into the technical aspect of search engine optimization. There are a few terms that you would usually encounter when you are finding information on SEO. I will try to break down this Jargon using the Mike scenario so that anyone can understand the jargon to some extent.
- Keywords – These are the search terms that we use. In Mike’s case, he used the keyword “Buy a car in Kenya”. It can either be a single word or a phrase.
- Search Engines – Tools used online to find information using various keywords.
- Algorithms – criteria that search engine uses to rank the various web pages according to relevance of particular keywords.
- Bots – Automatic robots that crawl content of websites to determine their relevance on particular keywords
- Crawling – the process of search engine bots going through the content of your website to determine what content you have put up.
- Link Building – Creating content on other websites linking back to your website. This increases the value of your website
- On-Page SEO – Efforts put on the website to ensure that bots easily crawl through the website and easily find content.
- Off-Page SEO – SEO efforts put outside your website to increase the relevance of your website.
- Content Marketing – Marketing the content on your website on various platforms online to ensure.
The Process of SEO in a Nutshell
Search engines basically have algorithms that they use to rank websites. They then send robots to go through content on websites and determine what content you have. Using their algorithm, they can classify and rank your website on particular search strings. If you are seen to have the best information in a particular field, you will always appear among the top results on the searches.
The more you appear on search engine results, the more likely it is that people will click on your link and visit your website. This whole process is automated and therefore it is very important to understand exactly how the bots ‘think’ so that you are able to provide the best content that will not only be good for the bots but your website visitors as well.